We help you go from “saw it on TikTok” to “tried it, nailed it” with AI-powered tutorials, real transformations, and personalised product recs that actually match your face, style, and skill level.At its core, FILTERED IRL is here to democratise makeup learning and creativity for beauty lovers everywhere, no matter your background, budget, or experience level.
Over half of Gen Z want to get better at makeup. We help you learn looks that actually suit your face.
No fake glow-ups. Just real tutorials powered by AI and in-house experts to help you achieve results you can trust.
We use AI to personalise your beauty journey. From what you learn to what you buy, it’s all made for you.
Saw something viral? We break it down and show you how to make it work in real life.
You’re not doing this alone. Share your looks, ask questions, and learn with people who get it.
We help you find the right products without wasting money. No more guessing what works for you.
We respond to viral make-up trends in real time and transform them into personalised, step-by-step tutorials tailored to your unique features and style.
Powered by AI and facial recognition, the app recommends looks and products that actually work for you, not just what’s trending on someone else’s face.
Created for seamless sharing, the app lets users join a global beauty community, react to trends, post transformations, and swap tips, all in one space.
Our platform is built with diversity at its core, using tech to reflect real people, not just filtered trends. Whether you’re experimenting for the first time or levelling up your everyday glam, you’re welcome here.
We’re creating a global beauty community where creativity is open, learning is accessible, and every face feels represented.
We’re committed to true shade accuracy, using tech and community feedback to reflect all skin tones and undertones.
From global trends to niche subcultures, our algorithm is built to reflect the full spectrum of beauty, not just one aesthetic.
Whether you’ve never held a blending brush or you’re a pro at cut creases, Filtered IRL is a safe space to experiment, ask questions, and grow your confidence.
We prioritise kindness, creativity and shared learning.
Our bespoke algorithm connects your brand to real users at the moment they’re discovering, experimenting and building their beauty routines.
Filtered IRL puts your products inside a personalised journey, where Gen Z beauty lovers come to try trends, level up their skills and shop with intention.
Our platform guides young beauty lovers from viral looks to real-life results and places your brand in the centre of that journey.
We’re ready to collaborate with brands who want to shape the future of beauty. Whether you’ve got questions, ideas or want to explore sponsorship, our team is here to make the process smooth and tailored to your goals.
You can expect a response within 48 hours. Stay tuned for some news!